Whole Gale

He’s predicting NORÐAUSTAN10 and you no it ain’t good. The wind that blows from NorthEast is dry and ice cold and in conjunction with a wind force of 10 it will make your eyeballs ache. You better prepare.

NORTHEAST10 is a group of designers that has been working in East Iceland for one month on an intensive product development workshop. The project is supported by Innovation Centre Iceland and is an experimentation of how the local supporting institutions, businesses and crafts people can work in conjunction with designers. The aim is to develop commercial products from local materials and activating a production line in the area for the production.

East Iceland Materials

The designers participating in the project are Fashion Designers Ms. Sigrún Halla Unnarsdóttir and Ms. Agla Stefánsdóttir, Industrial Designers Mr. Thibaut Allgayer and Mr. Garðar Eyjólfsson, Graphic Designer Mrs. Ingunn Þráinsdóttir and The Image Communication duo Glamour The Concept Boutique; Mr. Viktor Sebastian and Ms. Karna Sigurðardóttir. They are all connected to East Iceland in one way or another and share an interest in the East Iceland materials and the ways in which their presence and usage of these limited resources can touch on practical and sociopolitical issues.

The group is focusing on reindeer leather and rock from Borgarfjörður Eystra along with felt wool from Seyðisfjörður and East Iceland wood. An important conceptual input is to bring aluminum from the aluminum smelter in Reyðarfjörður into the project and combine it with the natural materials. This might seem simple but is in fact a complex sociopolitical act and is the designers’ way to welcome this alien material into the flora of the local East Iceland Materials.

The design experiments can be followed at and now they are facing the task of tuning the designed objects with the local producers. The local individuals and businesses that have been introduced to the project have all been very helpful and motivated to participate or facilitate the project. The local peoples will and courage to collaborate on this kind of projects are essential for the project to succeed in supporting product development in the area. The prototypes from the project will be exhibited locally and elsewhere with the aim to bring the products to market which in return will create new employment opportunities in the area.

A parallel project is ongoing in Húsavík, North Iceland where another group of designers is working with similar aims focusing on production in North Iceland.



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